Marketing Strategy Research Of Y Company

Y company is founded in 1972, the specialty is engaged in the design, production and sales of the valve, after 42 years of development, has developed into with safety valve, butterfly valve, ball valve, gate valve, globe valve and non-standard valve and so on more than a dozen varieties, more than two thousand specifications of the valve manufacturing company. Y company also gets quite a few awards, the company is a member of China general machinery valve association, China national petroleum corporation level supply network member factory, China electric power company power plant fitting supply network member factory, product safety registration by the national technical supervision of AZ logo certification, the relief valve, ball valve, the revision of national standard units, the China’s valve industry top ten brands, province famous brand and famous brand products, provincial contracts and keep promise unit and provincial enterprise technology center, etc. Company positioning is to become the global valve industry leader, to consolidate and enhance the company’s position in the global market, how to develop effective marketing strategies is particularly important.Through detailed analysis of the macro environment and the industry environment facing to Y company, exploring the marketing situation of Y company, it is concluded that there are some problems in Y company marketing process, put forward the corresponding marketing strategy and the guarantee measures for implementation of the marketing strategy.First of all, this article analyzes the Y company’s marketing environment in details, including the macro environment and the market environment; the second is marketing present situation and problems of Y company; Based on the analysis, the third is the Y company’s marketing strategy, including product strategy, pricing strategy, distribution channel strategy and sales promotion strategy; Next is the marketing strategy implementation safeguard measures system, including the construction of efficient marketing team, setting up a marketing innovation mechanism, the construction of perfect pre-sale, sale, after-sales service system and technical support system; The last is the conclusion part of the article.Aiming at Y company’s marketing environment, has been clear about the necessity and importance of marketing strategy formulation and implementation, and puts forward the Y company’s marketing mix strategy, which for Y company’s future development and enhancing the competitiveness is important practical significance.