| In recent years, the international situation is complicated rare earth, rareearth permanent magnetic materials industry structure and industry are facingsignificant changes. First, to enhance the level of development of China’s rareearth industry to improve international competitiveness, at the national levellayout dominated the rare earth industry, the formation of the "5+1" rarelarge group, it is an inevitable choice for the rare earth industry strategy;rather rare earth permanent magnet materials industry intensifyingcompetition, industry capacity supply and demand serious deviation for muchgreater than demand.As a medium-sized company ZB rare earth permanent magnet industrycompanies, only to face market pressure from large listed companies, but alsoto cope with the high operating rate of a serious shortage of small companieswith low prices peers vicious competition; whereas, at this stage of the ZBCompany constraints due to the development strategy is not clear, scientificmanagement mechanism and other issues facing the survival anddevelopment of certain challenges.In such a tough environment, companies enhance the upstream anddownstream industry chain and market research industry is significant. Thisarticle take macro environment PEST Analysis Model and Strategic SWOTmatrix analysis company, for the development of the company faceddifficulties ZB, combining internal and external environment and corporate strengths and weaknesses, ZB proposed overall development strategy of thecompany as "China’s leading rare earth permanent magnet motor professionalmanufacturer." In addition, the implementation of the development strategyprocess, ZB company will follow the "integrity, pragmatic, efficient andinnovative" values, the use of "best cost supplier" strategy, develop a strongenough safeguards to ensure the implementation of the company’s futuredevelopment strategy to improve the effectiveness of business decision-making, thereby enhancing the market competitiveness of enterprises. |
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