Research Of Admixture Product Marketing Strategy For Heilongjiang Province Institute Of Low Temperatuer Intermediate Test Base

The society has focused on the quality of building project for a long time,and the quality of the building material plays an important role of deciding thequality of building project. Using concrete admixture, a kind of compound whichis mixed as to improve the quality and to decrease the dosage of concrete,guarantees the security and durability of building project. Therefore, the societyis focusing more and more on the concrete admixture.Heilongjiang Province Institute of Low Temperature Intermediate Test Baseis the biggest base working on concrete admixture producing and also the pilotexperiment base of conversion of building material scientific researchachievement in the area of Heilongjiang. It is a new task to work out, as themarket is more and more competitive, to find a new way for further development.The paper, according to the features of concrete admixture, aiming at thecurrent circumstances of Heilongjiang Province Low Temperature ConstructionScience Research Institute Middle Test Factory, analyzes the existing problemsof this enterprise from fives aspects, respectively product marketing strategy,price marketing strategy, channel marketing strategy, promotion marketingstrategy and relationship marketing strategy. Using SWOT analyzing method,this paper profoundly analyzes the advantage, the disadvantage, the threat andthe opportunity of this enterprise and comes out with a marketing strategy for thecoming period which is instructive for Heilongjiang Academy of LowTemperature Building Research Pilot Experiment Base to consolidate its status.