The Study Of Private Customer Relationship Management In BOC X Branch

"Don’t do the public, no meal today; don’t do the private, no meal in thefuture". The development of individual retail financial service, is the consensusof the strategic transformation of commercial banks. With the"customer-centric" business management philosophy has been taken more andmore attention to the bankers, commercial banks have been gradually transitionstrategy of customer relationship management, from the "product centric" to"take the customer as the center". In addition, with the rapid development ofe-commerce and information technology, as well as "the arrival of the age of bigdata" impact, to establish relationship marketing system of individual customershas become the inevitable outcome of the development of the times. In thispaper, we focused on the internal and external environment and conditions ofenterprises of BOC X branch as the research object, discuss how to construct thesystem of personal customer relationship marketing, and the actual test platformoperation achievements, and accumulated to build system of personal customerrelationship marketing experience, enrich the means of implementation ofcustomer relationship management, customer service management andhierarchical classification the real significance of difference. Based on the comprehensive arrangement of a large number of domesticand foreign books and literature data, earnestly combs and summarizes therelated theory about individual customers to build marketing system, incombination with the questionnaire survey results, based on the results ofsample analysis, comparative research, data research, the analysis methods ofquantitative and qualitative case analysis for X, the innovative BOC putsforward operable to build relationship marketing system of individual customers,and successfully build personal customer relationship management platformoperation.After in operation of the platform, the market demand and product demandbetween closely combined, enhance efficiency significantly. Through themanagement of the marketing activities, timely, quantitative, flexible from thecustomer point of view or product evaluation of business development andmarketing to promote the status, realize from the "center" to product transition to"take the customer as the center". Improve marketing efficiency and quality, andgreatly reduce the marketing cost and manpower cost, improve work efficiencyand quality of the marketing process. Improve the original statistical dataredundancy and the problems of process management slow etc.