Study On The Internet Marketing Strategy Of The80’s Peform Market

The80’s generation in this research means the young people who born between the1980s and1989s. this generation start accumulating property for their work. And they havea relative high consuming capacity to other colonies. They pay much more attention to theemotion satisfy from consuming than other kinds of satisfication. In their opinion,consume is a kind of life style to meet some kind of emotion satisfy. So the culturalconsume is a main part in their consume budget. So we target the80’s generation as thegoal consumer of the performing marketing. The internet have a great influence to thisgeneration,not only the communication style but also the consume behavior. It’s worthnothing that the network experience have a great influence to the consume decision for the80’s generation. That’s why we select the experience as the research angle.Up to now, there is not a uniform concept for the Internet marketing. In this research,we try to explain the meaning of the Internet marketing by search lots of documents. Wealso try to summary the network experience metal modle and the consume motivation ofthe80’s generation. All of this is a preparation for the environment analysis and thepropostion of tactics.This paper summary the tendency of popular coexist with individuation, the tendencyof internationalization coexist with localization and the diversification tendency in the80’sgeneration perform market. We try to integrate the analysis of the external environmentand the experience activities, and then we raise the credit tactics, the costomer tactics,theplace tactics and the communication tactics. At last we try to analyze a pratical case toprove our research.