A Hotel Management Group’s Development Strategy In China Market

With the China tourism market’s growing, many international hotel managementGroups considers the future development of Chinese market as an important strategicterritory, they have made strategic expansion plan to increase efforts to develop Chinesemarket, at the same time, a variety of new hotel business patterns appeared, and China’slocal hotel management company’s rapid growth also makes the hotel industry marketcompetition to be increasingly fierce. From the overall structure of the world’s hotelindustry market, the international chain hotel management group will continue todominate the market. In China, especially in its high-end hotel market, internationalhotel management Groups’ brands have high brand recognition and loyalty, have beenwidely praised, will still be the main competitors in the future.The paper chooses A Hotel Management Group which entered the China marketearlier and got more rapid development to be as a research object, through analyzes itssize, spatial distribution, business models, customer markets, financial conditions inchina, and does research on its cross-cultural management, human resourcemanagement, owners party relationships, and the regional brand expansion, this paperreveals A Hotel Management Group must adjust the development strategy immediately.Based on the research of Chinese hotel management market demand and supplysituation, and the hotel industry trend in business and service development, combined AHotel Management Group’s competitive advantages, this paper makes a correct overallfuture development strategy for A Hotel Management Group, then uses the SWOTstrategic matrix, to constitute the specific competitive strategy for A Hotel ManagementGroup, chooses the implementation emphasis of competitive strategy, and gives theprogress measures and synergy measures of the strategy, for the purpose of providingvaluable decision-making for A Hotel Management Group’s investment operators,makes the Group have a better way of grasping Chinese market key factors to improvethe Group business situation, at the mean time, providing reference for the developmentand expansion of China’s domestic hotel management company.