The Role Of Government In The Implementation Of Brand Strategy

Tianjin city since June9,1995, approved the City Economic Commissionproposed"Tianjin industrial enterprises to implement brand strategy plan"formally launchedbrand products that work, foster the development of anumber of strong competitivepower in the market, high market coverage, withthe reputation of the brand, afternearly20years of implementation, Tianjincity famous work has great leap forwardthe development of Tianjin city,effectively enhance the market competitiveness ofproducts, improve the quality and efficiency of economic growth. In2010,308brand-name products manufacturing enterprises in Tianjin Tianjin city, achieved sales reven-ues of241286000000yuan,16553000000yuan in profits and taxes, respectively,accounting for above scale industrial enterprises with independent accountingofthe17.3%and12.4%. The implementation of brand strategy has becometo promotethe construction of socialist modernization in Tianjin city, strategicinitiatives toachieve sound and fast economic development, further promote the implementation ofbrand strategy, develop more brand-name products,Tianjin city is the fundamentalrequirement of fulfilling the Scientific Outlook on Development.Combined using investigation method, literature research method, thinking method,quantitative and qualitative analysis method, through the analysis ofthe strategy offamous brand, famous brand product brand, hundreds of years the concept, understa-nding of the connotation of brand strategy and the important significance of fundam-entally. Then analyzes the role of government, in the famous brand strategy with thedistinction betweenenterprises to participate in the angle and the necessity of itsparticipation in the. And then further raises the government only the "visible hand" inthe presence and importance of its role in the famous brand strategy, and based on alot of related literatures, analysis of the current situation and strategic measures for theimplementation of brand strategy in Europe and the United States, Japan and othercountries. Learn the advanced management methodof them, simultaneously unifiesour country national condition analysis ofadvanced experience of Shanghai, ZhejiangCity,China analysis in the sameeconomic system environment, the typical methodof advanced provinces and cities to learn. With the reform and opening up, in1995the "quality revitalizes compendium" promulgated two events for the node, analyzes the development stage of China’s famous brand strategy. And in Tianjin city as anexample, introduces the development process of Tianjin city, in the famous brandstrategy of achievement. In the face of Tianjin city brand strategy workopportunitiesand challenges are analyzed. From the famous brand product,enterprise, governmentthree aspects of deep mining of the Tianjin cityproduced in the process of theimplementation of brand strategy of work.Based on a large number of examples andexperience summary, induction, toexplore the problem from set up the correct brandstrategy concept, establish development mechanism, good policy guarantee and putsforward solutions and suggestions to improve protection of brand-name products.