The Current Situation Analysis And Business Model Research Of Chinese Furniture Independent Design Brands

With the big furniture market in China the customers· consumption levels is beingincreased and the demand of the products is becoming more and more differentiation anddiversification. Yet, the homogeneity of product is serious in the mass market and the slowdevelopment of product design can·t keep up the customer·s aesthetic level. Independent designbrand is born. From the perspective of market, the independent design brand is a supplement tothe niche user personalized needs and from the perspective of industry development, theindependent design brand a power to promote the development of Chinese furniture design.Furniture independent design brand is a new mode in the industry is different fromtraditional large-scale manufacturing enterprises·. Therefore, this paper respectively from thefollowing several aspects to investigate, research, and analysis:(1)The development of independent design brands abroad；(2)Independent design brands· development of domestic apparel industry;(3)Trend analysis of furniture industry developing and furniture design in domestic;(4)Features of independent design brands;(5)Analysis successful cases of domestic furniture independent design brand;(6)The SWOT analysis and development summarize of furniture independent designbrand;(7)Independent design brands· business model Module: Customer segments, Customerrelationships, Channels, Key activities, Cost structure, Key resources and so on.In this paper, I studied the business model innovation based on some actual successfulcases, present trend of social development and furniture product attributes. It is suitable for thenumbers of small and medium-sized creative enterprises and can be a strategic reference forindependent design brand to create business model.(1)Mostly customers of the independent design brands are in middle class and analyzingtheir lifestyle is good for product design, spread and sell.(2)Analyzing their own superiority independent designers can spread their brand and buildchannels with low cost with the help of exhibition and we mediaμ.(3)With the tendency of O2O, independent designers can design flat-packing product andreduce transport and packing costs.(4)Keep a stable relationship with manufacturer is very important. So designer shouldcontrol production process, orders, procurement and storage.(5)The independent design furniture is always can increase the value of product byoffering integrated design services. (6)Analysis of creative design process and internal production management;(7)Developing independent design needs the help of government and association.Countermeasures about intellectual property protection: open is better than close.However, developing independent design brand Designers have to overall control theirown condition and the environment, comprehensive analysis of customers they faced,transmission route, production management, marketing innovation and so on. Then find asuitable business model to realize the value of design and help independent design brandsurvive and develop.