Study On Enhancing Added Value Of Home Furnishing

Since the1980s，accompanied by the rapid development of the economy and theinvasion of foreign culture continuously, greatly improved people’s living standards,lifestyles and consumption attendant concept has undergone enormous changes.As animportant identity of social form, clothing is already derived from a single species todiversification subdivision model. On the other hand, the production of technologicalinnovation and improvement makes working hours shortened, family life has become animportant integral part of people’s lives, and the way of dressing has gradually attractedpeople’s interest in family life. Products are under this environment, for creating a warm,comfortable living environment has an important significance.However, due to Chinese home furnishing started late, rapid evolution, and deeplyinfluenced by the "Made in China", making home service industry appear similar styles,fabrics similar pattern similarities and consumer attitudes is not strong, poor access,consumers into polarization and many other issues, home furnishing unable to meet thedemands of consumers, not only that, the low value-added home furnishing also makesthe domestic market cannot get better develop. Therefore, how to increase the addedvalue to meet consumer demand home furnishing companies become a major problem.This topic is selected the most representative Shantou home furnishing and BeijingQi Rui Clothing Co., Ltd. as the main object of study, aspects of the history of homeservice development around its core structure consisting of home service marketcharacteristics Shantou area, Qi Rui brand analysis, etc. research, focusing on the mainhome service brands, Shantou, and Qi Rui home furnishing depth research throughquestionnaires and SWOT analysis, summarized the current issue home furnishingmarket presence, as well as the advantages of the future direction of the brand homefurnishing Qi Rui, weaknesses, opportunities and challenges. Based on this proposeddevelopment of a new class-and parenting infants home furnishing to enhance the addedvalue of Qi Rui home furnishing point of view, and through my design practice focusedexploration, given the subject full demonstration from the following aspects.From the theoretical point of view, through the major shopping centers in ShantouCity home furnishing brand research, conducted on the existing system home furnishing summarized, presented ambiguous brand positioning, product homogeneity serious,widespread high-end product positioning, product category is similar to the type of fabricand more single issues such as the five, and on this basis, from four aspects of culturalfactors, social factors, personal factors, and psychological factors of Qi Rui homefurnishing brand analysis, SWOT analysis to support its conclusion to provide atheoretical basis for enhancing Qi Rui brand home furnishing added value.From the point of view of innovation, through the analysis summary of Qi Ruiexisting brand products more scientific, systematic and summarized, to study andpropose a new category-Infants and paternity tracksuit. After analysis and feasibilitystudy of the theory of practice, from the physical, psychological, behavioral tripartiteface of innovative concepts and parenting infants home furnishing transformation,achieve value-added products to enhance home service provides a basis.From the perspective of the survey, first select the most representative of theShantou area home service market conduct field surveys, first-hand tracksuit forefront ofthe development of dynamic, home furnishing summary of the advantages anddisadvantages as well as the development of the industry’s future development direction,to provide guidance for further research and provide a theoretical basis for targeteddesign.From a functional perspective, always infant physiological, psychological functionalrequirements, design acts as a home furnishing with the premise of making, and asin-depth research, demonstration and practice. Such reforms are designed from infants’home furnishing innovative start, according to the missing features of the infant skintemperature adjustment capabilities targeted design of experiments, and through acombination of design and business, to achieve functionality, aesthetics and practicalunity.Specific brand, through scientific research and SWOT analysis, seek and find thebottleneck restricting its development, the feasibility of proposed reform program hasalways been the focus and core of this research. To this end a series launched this subjectmore systematic, scientific research, and through detailed analysis and practice,combined with enterprise cooperation projects to prove and validate an innovative designapproach to enhance the added value of products Qi Rui brand home furnishing with acertain promoting and facilitating role.