Women Drink Brand Shaping

The development and status of female drinks brand, the brand was born, industry positioning, market analysis, the female drinks brand innovation and how to realize the value of the brand is how to shape the brand interpretation. The case will be based in the audience on the existing tea cognitive and consensus, of the overall upgrade and long-term planning of "Xiang Shou bean tea" brand, in order to solve the original milk tea tradition in the brand performance problems. And then give sweet bean milk products in keeping overall brand planning in the new definition, a new image, in-depth study of female drinks brand is to constantly seeking a breakthrough, the majority of the market to occupy, how from a well-known zero products grow into a mature brand of excellence.The paper focuses on the "drink""brand" two words, according to the market situation analysis and orderly expansion.First of all, clear sweet bean milk tea industry keep property location, according to its location and bring forth the new through the old.Secondly, we should determine the brand model incense keep bean tea series. With the fragrant keep brand growth, new products are constantly introduced, new need brand mode before has not been able to meet the brand competition; brand development pattern is clear, clear, will provide the competitive growth of the brand, enterprise development Xiang shou.It is important to analyze the advantages and disadvantages of the brand model, the analysis of advantages and disadvantages comparing brand, sweet bean milk tea to choose the main keep vice brand model. According to a clear market positioning, industry attributes analysis and brand mode selection, Xiang Shou bean milk tea series brand is born.The key is a unique brand of innovation and fragrant keep bean milk tea, focus on mining market differences.Finally, effective marketing, in order to achieve success in portraying the female drinks brands aim.This paper mainly uses literature, reference and methods relevant market promotion of the extension, the market positioning of the market analysis of the existing Chinese and other related products, carries on the analysis comparison, summarizes the existing problems, to find a new method from the multi angle, multi direction, new progress.