Optimization Of The SME "Credit Factory" Model Of Changsha Branch Of Minsheng Bank

In recent years, the bargaining power with large enterprises of China’s commercial banks is gradually weakened, and the phenomenon of financial "disintermediation" prominent frequently, so the competitions between commercial banks are more and more intensified. In order to find new profit growth point, commercial banks began to adjust and change its strategic objectives. The rapid development of SMEs and their difficult problems of credit in banks provide an opportunity to commercial banks, therefore, all of them are exploring the model of developing SME credit.The new model of "Credit factory" is tailored to the characteristics and the needs of credit for SMEs.This paper is on the theory of asymmetric information, the theory of process reengineering of bank’credit business, and the law of large numbers of SMEs. It analyses the model of SME" credit factory " of Minsheng Bank Changsha branch. Firstly, it analyses the market environment of the model-markets of Hunan SME, patterns and pattern development process of model and the development status of the model.Secondly, it introduces the innovation of the model of " credit factory " of Minsheng Bank Changsha branch in the market positioning, design principles, standardized products, scoring system, running processes and IT systems of innovation. In the meantime, it describes the specific implementation of the model-the basis of existing conditions business development, risk management and mode of implementation effectiveness evaluation, and so on. It concludes the problems of the existing target customer selection, product design, risk management, operational processes and professional team design issues in the specific implementation.In the end, the professional advice and suggestions for optimization and upgrading of the model are pull forwarded.The SME "credit factory" model of Changsha branch of Minsheng Bank not only opens up an effective way for the development of the SME credit business, but also provides a certain significance to other domestic commercial banks for which using and optimize the model.