Server Distribution Channel Development Strategy Research Of Digitalchina

China’s economy now is being a great development and transition, the development of internet has brought a new change in IT market. The rapid development of market and the emergence of new industry in various channels leads to a new reform in IT distribution channels. After the decades of development, the Chinese IT distribution channels the integration of worldwide IT product resources, and relying on its own advantage made brilliant achievements, but also achievements in the IT market prosperity the integration of worldwide IT product resources, and relying on its own advantage made brilliant achievements, but also achievements in the IT market prosperity. Nowadays, in increasingly competition in IT production. The whole IT has facing an industrial upgrading opportunities and challenges. They are facing pressure from all sectors of diversification of customer needs, product homogenization, channels have flat and firm policy etc.In2000, digital China split from Lenovo Group, the main core business is the distribution of IT products, agents HP, Dell, IBM, Cisco and Huawei and other well-known manufacturers of server. Now, IT distribution has become a low margins industry-wide, the domestic enterprise user in IT infrastructure markets continued to decline, at the same time the rise of domestic brands such as Lenovo, Huawei server vendors on the original market patterns bring strong impact, the main foreign manufacturers slowdown or even appeared negative growth. For the server scalability and long life characteristics, distribution channels can expand their business in the pre-and post-sales technical support, in order to play middleman largest initiative. According to the current situation of china IT channels, the facing problems, the particularly of sever productions. To find out the problems and reasons, combined with the middle layer theory of enterprise, using Porter’s five forces model, SWOT to analysis Digitalchina.