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Research On Daqing Lindian Sijiqing Village Spa Tourism Project Development Countermeasures

Posted on:2015-08-08Degree:MasterType:Thesis
Country:ChinaCandidate:Z PanFull Text:PDF
GTID:2309330431995111Subject:Project management
Abstract/Summary:PDF Full Text Request
With the rapid development of the world economy and increasing people’s livingstandards, the demand for more and more leisure, which prompted the rapid development ofworld tourism. Tourism brings world has brought huge profits, both provide a lot of jobs forlocal jobs, and stimulating the local economy, but also for the country’s revenue has madetremendous contributions. In recent years, the development of tourism with the public alsoneeds to recover gradually transformed from the casual tourist resort type, one of the mostpopular theme is an emerging tourism spa tourism. Daqing Lindian spa to experience the spa,health and cultural perception of the theme, to promote leisure and healthy living ideas, andcreate a natural, casual, healthy atmosphere, to provide customers with value-added servicesbeyond expectations. In rasa passengers, emotionally moving passengers personalized,family-oriented services, so to Daqing Lindian spa vacation every guest to enjoy the hotsprings, but also to get Slim, spiritual sublimation. However, at the same time, Daqing CityLindian spa tourism project a series of problems still exist in the development process, such asthe management system confusion, lack of culture, brand awareness behind similar tourismproducts and severe resource destruction, these problems Daqing City Lindian spa tourismdevelopment projects have generated considerable difficulties. So, how to achieve effectivedevelopment and management of Daqing lindian spa tourism projects, has become a greatconcern with the study.This paper analyzes the general situation in the town of Daqing Lindian Evergreen spatourism resources, development status, infrastructure development advantages and goodmarket prospects, the existence of the town of Daqing City for Lindian Evergreen spatourism project quality management process of some issues in-depth analysis, pointing out theholly town of Daqing Lindian spa tourism project quality management responsibilities exist inunknown, chaotic management; culture scarce; brand awareness behind; similarphenomenon seriously; serious ecological damage to the environment and other issues.Combined with the actual situation of the town of Daqing Lindian Evergreen spa tourismproject development at home and abroad to draw on the experience of the successfuldevelopment of spa tourism project on the problems raised its correspondingcountermeasures.Daqing City, the town of Hot Springs tourism projects Lindian holly reasonable order, health, sustainable development requires from management, operatingsystem, spa culture, brand awareness, the tourism industry cluster, professional training, andmanagement quality, construction laws and regulations strengthening sustainable use ofresources such as these aspects. Only focus on project development process for the protectionof environmental resources, strengthen integration and regional resources in order to ensurethe rational development Lindian Evergreen spa town of Daqing tourism, sustainable use, inorder to achieve the " hot springs " of the smooth construction.
Keywords/Search Tags:Sijiqing Village, Spa Tourism Project, Brand awareness, Tourism products
PDF Full Text Request
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