Promotion Of Communication Strategy Research Competitive Network Environmentnetwork

In the rapid development of Internet today, the network game with its strongsupport and continue to thrive, and has broad prospects. In the new network environment, along with the network technology and the bandwidth improvement in technology, new communication means and methods appear continuously, the development of the network game industry also had the new change, new types of online games began to appear, and the impact of the traditional network game,the development speed of large game client gradually slow down, turn basednetwork the game has been eliminated by the market, and cosplay games have gradually entered the development period of recession, games and gameplayinnovations are becoming less and less, only emphasized between computergame player and confrontation, has been insufficient to bring game playerinterest.In such a situation, multiplayer online games, ACT (Action Game) action game,FPS (First-Personal Shooting Game) first person shooter games athletics kind the net swims product gradually come up to the front, which only emphasizes isthe confrontation between the game player, the interaction between peopleelement occupies the absolute the proportion of online games market, become an important force in an inconvenient now. However, for our country, athleticskind the net swims is new things, to win the fierce competition in the industry, to occupy a space for one person in the market, in addition to the development ofthe game itself is enough to attract people, can not be ignored is to spread and promote power.Based on the "hero alliance" in2009October in the America open test, in September and November in2011Chinese open test, to March10,2013at the same time the number of online global breakthrough5000000people, more than the "blizzard" World of Warcraft become athletic kind the net swims the world firstnetwork game as an example, uses the literature method, content analysismethod and case analysis method, analysis of the analysis ofthe promotionstrategy and its still exist in the wide dissemination ofthe deficiency, provide some theoretical reference for other competitive Chinese network game future development.The article is divided into six parts. The first part is the introduction, includingresearch background, research significance, research review, research methodsand the existing problems; the second part is a summary ofthe network game,network game, including the definition of types and network game in the threeaspects of China’s development; the third part is the elements of communicationtheory foundation5W applied communication study on the network game "League of Legends" is analyzed and the fourth part is the analysis of communication; the success and limitations to promote online games "hero alliance"; the fifth chapteris based on the "hero alliance" popularization strategy enlightenment, hope to be able to marketing communication network game of our client to provide advice,promote the development of China’s online games the cause of the last chapteris the summary part.