Tourism Image Space Of Dalian Based On The Theory Of City Image

Studies have shown that the achievements of city image have a lot, and the image oftourism destinations almost focus on the perception of tourists. This dissertation, withexcellent tourism city Dalian explores urban tourism image from the perspective of urbanresidents and tourists under the urban image theory, to find both of their convergence anddistinction. It can be summed up the public tourism image space structure of Dalian byintegrating and superimposing image elements, to provide a basis for tourism planning andconstruction of the city.The dissertation consists of six parts. The first part raises questions and analyzes thetheoretical and practical significance of the study, and concludes domestic and foreignresearch on the basic of concept limits, to determine the research ideas and method; Thesecond part describes the theory and focus on analysis image factors and spatial image, todetermine the urban image theory can be used to study the urban tourism image; The thirdpart introduces the area on the profile, including Dalian’s geographical position, social andeconomy, as well as tourist resources and tourism development condition; The fourth partanalysis of the survey results to research the tourism image space of Dalian, including thesample population characteristics, the degree of familiarity tourist attractions and imagefactors etc. The results show that the degree of district and path is higher in Dalian tourism image,and the image areas mainly concentrate in coastal, causing the type image sketch to strip; The fifth partgives strategies of tourism spatial optimization in Dalian from the tourism district, path, node,landmark and edge of five elements in tourism image; The sixth part reviews the wholedissertation and conclude the result, and points out the limitation and carries out prospect tothe fields further study.