The Research On The New Way Of Using Smartphone For Brand Communication

As an emerging Smartphone mobile media companies are gradually being widelyused in brand communication, this paper discusses the status of enterprises useSmartphone brand communication, focusing on the Smartphone in the enterprise value ofthe brand communication and the majority of enterprises in the current domestic brandcommunication lack of knowledge on Smartphone and utilization is not high, the valueof the spread of Smartphone can not play due. Articles more general introduction to thefirst part of conducting business can take advantage of the Smartphone brandcommunication in three ways, namely to create a platform for public companies todevelop enterprise Smartphone client APP, to borrow a third-party mobile client APP,then they were to this system is discussed in three ways.First, companies can build intelligent customer service system in the enterpriseWeChat public platform, the paper through case discusses how to design a micro-channelimpartial platform systems, feedback and management of real-time news, etc., in order toachieve corporate brand and precise user real-time interaction and effectivecommunication, and how to take advantage of promotional activities under the WeChatpublic platform and business lines combined. The significance of this section is to enablecompanies to understand the value of WeChat public platform and master a practical wayto promote public platform build system and customer service system.Secondly, companies can build in the enterprise mobile client APP informationsharing platform, the paper discusses the use of mobile client APP several ways,including the use of APP to create "private customer", using APP do "experientialmarketing", using APP achieve "reality simulation."In exploring the Smartphone clientAPP promotion also cited the way in the use of APP enterprise should pay attention to.The significance of this section is to provide enterprises with the promotion of enterprisemobile client and functional design, while reminding companies to develop and use therelevant precautions mobile client.Then, companies can develop smart phones "end game" implant brand, in thissection, the article discusses how companies implanted corporate brand in the smartphone game, how to subtly promote the corporate brand reached in a relaxed gameeffect. The significance of this section is to provide enterprises with implanted mobilegame design ideas and solutions, and to remind companies in the "end game" to developsmart phones require attention.Finally, the article on the above companies to expand the use of Smartphone tosummarize the study of brand communication, once again emphasizes the use ofSmartphone to spread the advantages of the role of enterprises use Smartphone brandcommunication development prospects.