On The Ideology Character Of Consumer In Consumer Society

Normally the post-capitalist society has been represented as the consumer society which is different from the traditional produce society. But in the launch logic of he consumer society,it starts from the sensible consumption and quits at the irrational ism. This logic is contrary to the traditional political economy. If the traditional political economy builds the scientific rationality of the capital production,the consumer society makes ideational defence for the scientific rationality of the capital production accidentally. Therefore both of them demonstrate the scientific rationality of the capital production for both the positive and negative. So it shows that as the philosophical ideology the consumer society has constructed the post-capital society speculatively. Since the fulfillment of the consumption demand changes the situation in life, this philosophical ideology has been recognized by people who live in the post-capital society. In the view of empirical psychology,this identity spurs people to jump into the anxiety of survival. Essentially this identity spurs people to jump into the fray of survival in which people are unaware of the capital oppression and enlist themselves in the object system. This fray of survival is represented as the fall of the class consciousness and metaphysical demand for the liberation. Therefore the anxiety of survival is the sensible appearance of the fray of survival.Therefore,this paper is divided into four parts. The first part is named the historical change of the relationship between conduction and consume in the capital logic. According to the launch logic of the theory of consumer society,it will be enlisted into the discourse system of the capital productions as to get rid of its unreality. The second part is named Marxism’s criticism to the capital logic and its ideology.The dual connotations of the material production uncover the historical legitimacy of the capital logic on one hand,and press the historical legitimacy further about the ethics legitimacy on the other hand. Later as historical science Marxism’s revolution in philosophy must realize the criticism to the philosophical ideology which maks the ideational defence for the capital logic. Then we will point out the ideology characteristics of the consumer society. The third part is named the historical and logical reconstruction of the consumption. In this part we will prove the ideology nature of the consume in capital logic.