Research On Link Between Farmers And Supermarkets In Country Of Binzhou

“The link between farmers and supermarkets”of agricultural product circulation systemis a kind of innovation, to help construct agriculture development present situation of moderncirculation system about agricultural products in Binzhou. And boost the chain supermarketswith farmers’ professional cooperatives and agricultural industrialization leading enterprises,using the modern cold chain logistics system, help Binzhou city supermarkets, farmers andconsumers establish the platform of supply and demand, realize the supermarket residents,and increase farmers’ income, benefit and win-win mode. The new model of “The linkbetween farmers and supermarkets” can promote the process of market economy under theconditions of production and marketing integration, in increasing the income of agriculturalproducers but also to promote the quality of life of consumers, to achieve the win-win purpose,for building modern agriculture and new socialist countryside is of great significance,The text using the normative analysis and SWOT analysis, development “The linkbetween farmers and supermarkets” of Binzhou city are discussed in systemic analysis.Through the research, has formed the main conclusions as follows:(1) By the rapid development of farmers’ professional co-operatives in Binzhou city, forthe improvement of farmers’ organization, the degree of ordering, reduce cost and increasetheir income has played an important role. The supermarket also has great development inBinzhou city, to better meet the residents’ life played a prominent role.(2) The Binzhou city in the development of “The link between farmers and supermarkets”formed their own patterns, there are four main: one is the "farmers+professionalcooperatives+supermarket" model,90.9%of the total; The second is "(base)+farm+cooperation supermarket" model,18.4%of the total; Three is the "farmers+supply andmarketing cooperatives, supermarket" model,4.4%of the total; Four is home in mode, is thetypical pattern of Binzhou city farmers and. According to the above shows that the developingmode of Binzhou city farmers and to "farmers+professional cooperatives+supermarket"model is given priority to,"(base)+farm+cooperation supermarket" model is complementary,"farmers+supply and marketing cooperatives, supermarket" model andstores the Shandong as supplement.(3) Analyzing the advantages of the "Link between farmers and supermarkets" in Binzhoucity using the SWOT. There are many advantages of " Link between farmers andsupermarkets ".For example, it makes a efficient link between farmers and supermarkets, itprovides a stable market environment; and the supermarkets have good driving skills, itincrease the farmers’ income; it make the farmers’ professional co-operatives develop quickly,it is a bridge obviously with the development of traffic convenience Binzhou city. And alsothere are some disadvantages. For example, supermarkets stock standard is high, thesettlement cycle is long; Farmers have inadequate understanding for lack of technology andthe consciousness; Docking status inequality, connecting relationship is not stable. There aremany external opportunities. For example, The conditions of Binzhou city provided the gooddevelopment condition;“The Link between farmers and supermarkets " provides a new wayfor supermarket development; The development of the Yellow River provides a newopportunity; Consumer pursuit of safety, high; The government give more support for the"farmers and supermarkets". Threats come from the lack of farmers, supermarkets, farmers’professional cooperatives and cold chain system.(4)The development and perfect of the " Link between farmers and supermarkets " inBinzhou city farmers and should follow the basic principle: the principle of governmentleading, the principle of market operating, the principle of trade farmers union, the principleof promoting agriculture, the principle of adjusting measures to local conditions, the principleof pilot, the principle of fairness and efficiency.(5) According to the actual situation of Binzhou city, The further development of the "Link between farmers and supermarkets " should take the following measures: First of all,the government should give more strong support, create a good external developmentenvironment; The second is to establish efficient parity sales network to ensure the balance ofsupplying and demanding; The third is to strengthen the education of science and technologyinput, cultivate professional talents; Fourth, improving the operating mechanism ofoptimization to improve management efficiency; Fifth, strengthening the circulation facilitiesand the cold-chain system construction, expand the scale of the docking; Sixth, improving the management of supermarket and win-win cooperation consciousness; Seventh, establishingagricultural product quality safety management system.