Snow Beer Of Kunming Channel Construction Research

Since2003, China’s beer production has been on the top of the list in the world, Per capita consumption has also reached the world average level. These facts, combined with international beer brands entering domestic market, intensifies competition, and the living space of native beer enterprises in China is increasingly smaller. So it is with Kunming market, effective channel management is the key to the competitiveness of enterprises. In the specific market operation, through what way construction and management of a stable, efficient channel, near quickly seize the effective share, is that we must studyIn this article, through research on the development of the beer enterprises at different phrases and on the practical problems facing the snow beer enterprises on the Kunming, with application of theoretical knowledge regarding marketing channel management, I tried to analyze in detail snowbeer market channel construction and management of operation condition in Kunming.My conclusion is that, the choice of building marketing channel should be combined with corporate strategy. According to the present situation in Kunming, China, the researches on snow beer marketing channels need to be further carried out on the basis of market investigation and analysis, as well as that a good management system should be established with regard to the selection of channels, division, and implementation of policies.