Research On Commercial Banks Profit Pattern Transformation Under The Marketization Of Interest Rate

China is currently experiencing a series of safeguards crucial stage of interest rate reform, the deposit insurance system has not been established, financial disintermediation speed, banking operations facing unprecedented challenges, not only the interest rate market competition intensifies, financial disintermediation, the financial impact of the Internet and other issues, there may be completed after the collapse of financial institutions reform issues. For a long time China’s commercial banks rely on high-profit model will eventually deposit and lending spreads have under the impact of changes, how to find new profit model, homeopathy is an issue to be considered in each bank. Especially after the2012deposit and loan interest rate reform introduced directly into the crux of bank funds-deposits and loans, the source of bank profitability caused no small impact, in this context, the study of changes in profit model problem, significant.Taking the interest rate for the analysis of market-oriented reforms, the effect of interest rate marketization reform of the banking sector’s profit model through qualitative and quantitative analysis. In the qualitative analysis section, Based on the research process and the overall status of market-oriented interest rate reform on a comprehensive comparison of the United States, Japan, China interest rate reform path, the analysis found that the United States, Japan, after the reforms have encountered a large number of financial institutions collapse problems. Therefore, in the current deposit insurance system has not been established in China, banking interest rate market to promptly recognize the impact of reform, prepared to deal with measures to ensure the long-term stability and development. Meanwhile, this paper based on the status quo of China’s commercial banks’profitability, proposed three profit model. In the empirical part, we set the level of the interest rate market measure dummy variable, select2009-2013Bank semi-annual data, and variables in the stationary test co-integration relationship test basis, through the VAR model and impulse response analysis, explore the level of market interest rates would have an impact on whether the driver of bank profitability paradigm shift on the level of the banking sector in particular, on June2012earnings ceiling on deposit rates brought about by the reform and the effect of operating aspects were discussed.This paper argues that the interest rate market will inevitably bring industry concentration enhancement and deposit and loan spreads narrow down the problem, increase the sense of crisis in the banking sector, industry mergers to avoid problems caused by the closure; while changes in the profit model, this paper innovative reference to " traditional deposit and loan spreads profit model "," transition period profit model " and the future " overall balance of profit model," three. Empirical findings, market interest rates have an impact on banks’earnings, in the short term is positive in the long term is the negative influence; Meanwhile, the impact of state-owned banks by little, the longer period of adjustment, and joint-stock banks have been hit over the relative large. Banks want to change the original paper suggests the extensive mode of operation and the " deposits, loans," the profit model; expansion in importance, while the volume and price parallelism; strengthen precise measurement of deposits and loans, discrimination, to develop " accurate, fine "business and profit model; raise the proportion of non-interest income to achieve balanced development.