Research On Sustainable Development Of Rural Banks In Henan Province

At different stages of economic development, the different economy in order tooperate effectively needs different financial service portfolio, which reforms the resultingrural financial. Incremental reform the important content of the rural finance, ruralBanks in complement and perfect the rural financial market, increase the financialsupport of the rural economy has played a huge role.As a novelty, rural banks, some newproblems still exist in the building and development, mainly in raising funds, socialawareness, risk control, competitiveness, financial product innovation. Along with ourcountry banking industry comprehensive opening approaches, with advancedmanagement experience of strong innovation ability of foreign Banks on the infiltrationof the Chinese market is accelerating, state-owned commercial Banks reform of advancerapidly, the impact of village Banks suffered will be unprecedented. In the face ofincreasingly complex environment, the sustainable development of village Banks becamethe focus of many scholars and financiers.Henan is a big agricultural province,which urfent need to develop rural banks andother new rural financial institutions to better serve and support the "SAN nong".Tomake the Henan Rural Bank can play a better role in rural economic development, wemust identify its location in rural financial markets, making it faster and better ruralprovince to improve the financial environment, improve the rural financial system.Mythesis is mainly based on SWOT analysis of rural banks in Henan province, with acomprehensive analysis of the opportunities which faced, their strengths, theirweaknesses and external challenges so can help to put forward a combination of opinionsfor the rural banks do not meet for indicators.This paper is divided into five parts, the first part is introduction,which is tointroduce the background of rural banks and the significance of the topic selection.anddescribes the research methods and data sources used in this article, the study ofliteratures were reviewed; second part introduces the theory of rural banks for sustainabledevelopment, including sustainable development indicator system constituted; third partintroduces the development of village banks in Henan Province, profitability and staffing, which can help to provide material for the empirical analysis behind; part IV is the keychapters and the innovation of this paper, SWOT analysis on the sustainable developmentof rural banks in Henan Province to do a systematic analysis of the situation; fifth part isa combination of the previous part of the narrative, from market positioning, risk control,strengthening legislation to make recommendations to improve the ability of Henanvillage banks aspects of sustainable development.