Research On The Strategy-oriented Comprehensive Budget Management Of JD Group

In the modern enterprise management, comprehensive budget manage plays avery important role as a necessary tool to control the internal management of theenterprise. Since1990s, for the expand of information technology and environment ofeconomic, and the changes of organization structure,there has been too muchcontroversy about the budget management. In today’s environment,the budgetmanagement has put forward higher requirements for the application. In China today,the majority of large and medium-sized enterprise has accepted and tried to use thecomprehensive budget management，but there still has very big difference in itsapplication.As an important tools for enterprise to manage and control the resources,the comprehensive budget management can‘t only help the enterprises to increase theeconomic efficiency, but also can help the enterprise to optimize the allocation ofresources. The managers always pay more attention to financial targets than somepivotal non-financial targets, in the traditional budget management.Therefore,tobuild a strategy-oriented comprehensive budget management system is particularlyimportant in now days.Starting from the comprehensive budget management,this paper summarizes therelated researches at home and abroad.It introduces the basic theories which includesthe theory of the strategic management,the comprehensive budget management,andBalance Score Card which as an important tool to link these two theories.Accordingto the theory of Balance Score Card which disintegrate the enterprise strategicobjectives, through the financial dimension, customer dimension, internal businessprocess dimension, learning and growth dimension,to estabilish the comprehensivebudget management index which will combine the enterprise strategy and thecomprehensive budget management. This paper also analyses the framework of thestrategy-oriented comprehensive budget management system, which involving thecomprehensive budget management system,the budget target,the financial budgeting,the budget implementation and control,and the evaluation system.JD real estate group as an example, this paper analyses the specific problemsthat the group are currently facing and existing.For the reasons that the traditional comprehensive budget management can’t be connect with the enterprise strategy,can’t adapt to the change of market environment, is difficult to realize the sustainabledevelopment of enterprise,etc. This paper from five aspects, such as the budgetmanagement, the budget target,the financial budgeting, the budget implementationand control, and the evaluation to analyze the JD group comprehensive budgetmanagement problems and the reasons. According to the relevant contents of above,to build a strategic perspective of comprehensive budget management improvementplan for JD group, involving the comprehensive budget management goal,basis,contents and measures.