Research On The Marketing Strategy Of The MLW Project In Nanning Foxconn Science And Technology Park

In recent years, with the fast development of industrialization and urbanization, the rapidly rising science and technological parks become a kind of driving force to urban economy and its surrounding areas. This brings a large number of population, meanwhile sets higher requirement for the real estate development and marketing. Scientific and exact real restate promotional plan is very significant for the real estate companies surrounding the science and technological parks. Having a good marketing strategy,the enterprises can capture the market, sell houses as soon as possible, which means corporate reputation and economic efficiency. Having a good marketing strategy, people working and living nearby can choose their own house, meet their using and spirituous requirements. Having a good marketing strategy, the enterprises in the science and technological parks can decrease the loss of good staff, speed up the development of science and technology park construction, and make humanities combination with technology perfectly.Nevertheless, to plan a science and technological park, then further establish and improve it, will take5to10years. This leads to its surrounding real estate project facing problems with the timing and marketing strategy in different develop stage, especially for the first group of the real estate companies nearby. What kind of marketing strategies should they take, how do the house items should be priced, and what kind of sales promotion could attract the buyers, those are all worth studying thoroughly. If they are done well, the science and technological parks, the real estate enterprise, and the buyers will be the "win-win-win". But if they are not, the product quality and market influence could be a bad effect to the real estate enterprise, deeply speaking, it would affect the stability and orderly development of the whole science and technological parkBased on the above background, this paper has a research on the MLW project in Nanning Foxconn Science and Technology Park. By using the theories of real estate development and marketing management, this paper use the research method such like: literature research, survey research and SWOT analytical method. The author starts with the development trend of the whole of Nanning city and the Jiangnan district of Nanning city, describes the development plan of Shajing area and Nanning Foxconn Science and Technology Park, then analyzes and clearly locates the real estate projects of Nanning Foxconn Science and Technology Park and its surrounding areas. At the end there is an anticipation for the prospect of the real estate development in Shajing area.This paper is a case analysis of MLW project, which is the first real estate project in the Nanning Foxconn Science and Technology Park. By research on the strategies of the opening time、product、price、advertisement and promotion, this paper hopes to make the MLW project sell out as soon as possible, while promoting the rapid development of Nanning Foxconn Science and Technology Park and Shajing area. And it will also provide references to the development of proper marketing strategy of the other real estate projects of Nanning Foxconn Science and Technology Park and its surrounding areas.