The Pos Machine Business In A Bankdevelopment Reseach Report

At present, the payments and settlement system in our country, especially in improving bank card payment system, it has become an important part of the related to public life. Especially in recent years, China’s single market made rapid development. Easy, however, POS machine business development is not fast, even to the end of2012, the national networking POS terminals, Internet merchant compared with the national small and medium-sized enterprises market, its scale is still small. POS machine business, as no cash transactions, it is one of the most important tool of modern consumption, belongs to the class for settlement of the middle part of the commercial Banks, it can bring stable deposit, can enhance market competitiveness and improve business performance, development and stability in the bank customer plays a huge role, becomes the financial institutions in the middle business income increase of the main channel. The development of minsheng bank to receive a single business, of course, also there is a huge development space.In this paper, A branch as the research object, research on A branch, and some data for the finishing. First of all the branches of POS machine carried on the thorough understanding of the business; Then, the branch of POS machine business business environment to carry on the careful analysis, including the supply and demand to analyze its business competition; Secondly, a detailed analysis and expounds the POS machine business in the marketing situation, business scale, the earnings and the branch in the process of development of POS machine business exists many problems; Again, on the basis of the above chapters summarized, based on the internal and external analysis matrix of the branch POS machine business internal strengths and weaknesses, external opportunities and opportunities for detailed analysis, put forward the development strategy is based on the analysis of the internal and external. Finally, this paper improved the POS management system, risk prevention, perfect customer service system, to explore new marketing model of the POS business branch development Suggestions are given.