Study On Customer Characteristics’ Influence Of Small And Medium Enterprise Board Listed To Audit Opinion

In recent years, many scholars in our country have studied systematically and deeply onthe factors affecting the types of audit opinions, but for small and medium-sized board listedcorporations, research on the influence factors of audit opinion, is not seen more. SMEs are animportant part of our national economy, which play a more and more important role in manyaspects, such as promoting economic growth, increasing employment, promoting thetransformations of scientific and technological achievements, promoting industry structuraladjustment and upgrading and so on. With the continuous development and scale expansion ofsmall and medium-sized enterprises, their shortcomings and deficiencies are graduallyrevealed. Based on their particularity relative to main-board listed companies, this articlemakes a specialized research on the effectiveness of information disclosure and the influencefactors of types of audit opinions, aiming at improving the supervision system of small andmedium-sized market, strengthening its management, and providing precedents andreferences for standardizing the audit market and the audit system.Here this paper has learned and absorbed previous research achievements, and then takesthe research method of combining normative research and empirical research, but givespriority to empirical research. Firstly, the paper discusses the role that small andmedium-sized enterprises play under the condition of modern market economy, and analyzestheir existing problems in the process of development. Secondly, it reviews previousresearches on the influence factors of types of audit opinion. What’s more, this paper analyzessome theories related to certified public accountants audit opinion, such as the game theory,insurance theory, conflict theory, corporate governance theory, and the characteristics of smalland medium-sized enterprises and their development trend, and then put forward the researchhypothesis in this paper on this basis. After that, this article uses empirical research method,through descriptive statistics, correlation analysis, multicollinearity test, and multivariateregression analysis, verifies the influence the related factors have on audit opinion types. Inthis paper, empirical test shows that, the asset-liability ratio, accounts receivable turnoverratio, and earnings management have significantly impact on the type of audit opinion thatsmall and medium-sized enterprises receive. The higher the asset-liability ratio is, and thehigher the proportion of the first largest shareholder is, the greater probability of non-standardaudit opinions they will receive. Different from the main board market, for small andmedium-sized enterprises, the lower the degree of enterprise surplus management, the greaterprobability of non-standard audit opinions they will receive. The development of small andmedium-sized enterprises takes a very important part in the development of modern marketeconomy, so the managers must take reasonable policies and regulations. That is to say, theyshould establish strict rules in the field of cash management and sale on credit, which canavoid the formation of excess idle funds and bad debts. At the same time, the managers shouldstrengthen the behavior supervision on the earnings management of small and medium-sizedenterprises, and establish strict accounting, supervision and investigation regulations in some certain sections, such as the recovery of accounts receivable, the disclosure of operatingrevenue and operating cost, the discarding of fixed assets and so on.