Research On Business Strategy Of Qingdao QLN Travel Company

QLN tourism company is a major service in Qingdao and the surrounding countiesand cities families, enterprises, schools, has engaged in qualification overseas travelservice travel company. With the continuous development of China’s outbound tourismmarket, the continuous subdivision trends facing the outbound tourism market, tourismcompany also increasingly fierce competition between. QLN tourism company to seekdevelopment, obtain long-term competitive advantage, it must be based on reality, to theenterprise business strategy optimization. This paper studied on the core problem ofQingdao QLN tourism company business strategy, the full text is divided into five parts.The first part mainly introduces the research background and significance of this paper,reviews the related literature at home and abroad to study. The second part discusses therelated enterprise competition theory, marketing theory, information management theory,the brand management theory, which lays a theoretical foundation for the research of thispaper. Analysis of the overall and the industry competition situation the third part from thepoint of the whole macro political and economic environment and industry, find out thebusiness opportunities and threats facing, at the same time, from the enterprise’s resources,and enterprises with the capacity angle, clear their own weaknesses and strengths. Thefourth part in view of the above analysis to determine the company’s business strategy. Thefifth part is to ensure the implementation of business strategy formulation correspondingguarantee measures.