Shijiazhuang New KFC Location Of Logistics Distribution Centers

The Distribution center as a key role in the development of the chain enterprisesbecome increasingly prominent, with the expansion of the scale; It is an mainfacilities for regulating the contradiction between supply and demand, connectingproduction and consumption, and is a role as a hub in the logistics management ofentire chain enterprise; The hysteretic development of the distribution center will be abottleneck to restrict the development of the chain operation. The site location hasbecome a main problem for distribution selection.As a rapid development company and parent company for KFC, the Yum Groupbecame the largest restaurant group in China, which own three famous brand likesKFC, Pizza Hut, Ai Dexiong. The main factor for a enterprise developing is toestablish a quick and efficient logistics distribution center. How to find a site to st upa new logistics distribution center for a company with many agents, is an seriousissue.This paper will take the Shijiazhuang city as the research background, in theanalysis of Shijiazhuang existing distribution logistics center, Shijiazhuang KFC storedistribution, to select two alternative locations for distribution centers, meanwhileto find the third alternative sites by gravity method. Base on above, to establishmathematical model, solved it by using the software of Lingo, to choose the mostsuitable location of distribution center, and make an analysis.