Research On The Diversification Strategy Of Huarun Group’s

This paper focus on the steps and strategy implementation factors andthe diversification strategy in the environment affect the choice of diversificationstrategy in the enterprise based on the strategic management theory, and analysis thediversification strategy mode choice of Huarun group. According to the actual situationHuarun group to implement the diversification strategy, carries on the analysis to theHuarun corporation diversification strategy and external environment, the externalenvironment includes political, economic, cultural, technology and other aspects;internal environment analysis is mainly based on the internal resources Huarun groupfocuses on the analysis of the core competitiveness of Huarun. On this basis, theanalysis of the Huarun group of potential, provides the basis for the choice of thestrategic mode, and from the angle of the group company and its subsidiary companyproposed the design and the implementation plan Huarun group diversification strategy,including company strategy, strategy and sub group sub group of the annual plan, in theimplementation of the establishment, implementation to highlight the implementingeffect of the scheme.The main conclusions are:Summed up the company diversified incubator and sub group of professionaldevelopment mode through the research of diversification on Huarun group strategy, putforward the experience and specific issues of Huarun group diversification strategy, thisis the first study in Huarun group. An enterprise, especially the enterprise group, tooccupy the dominant position or enough market share in the increasingly fiercecompetition in the market, the diversification strategy is the inevitable choice, but todeal with the relationship between the group company and its subsidiary company, playa good role and position of their own, can in the fierce market competition alwaysoccupies the dominant and the development of opportunities to win.The main innovation points are as follows: Firstly, put forward the key and difficulty of the implementation of diversificationstrategy through the analysis of corporation diversification strategy.Secondly, analysis deeply the diversification development mode of Huarun group,Summed up the experience of Huarun diversification strategy and concrete problems.