Financial Management Mode Of Haier Group And Analysis Of Its Competitive Advantage

This paper studies the effect in improving enterprise’s competitiveness of groupfinance mode.Based on the theory of relationship between financial model, businessmodel and competitive advantage, introducing the business model into the financialmodel, this paper tries to establish the group financial management mode which coreis technology capital, the model can bring competitive advantage to the companies.With the rapid development of science and technology, technology innovation,the Internet and the changing business environment has brought about great challengeto the traditional model, for example, to the traditional business (offline business),network business (online business) has its unique vitality and competitiveness. Thisencourages people to research the change of the mode of production and way of life,how the enterprises to get a lasting competitiveness, and have core competitiveadvantages. The financial ability is the basis of enterprise’s core competitiveness, soresearching a financial management model is very necessary in this diverse economyera. Based on the Haier Group that I has worked as an example, this paper discussesthe competitive business model whose core is the group financial management.This article mainly includes six parts. The first part is the introduction, this partintroduced the selected topic background, research object, purpose, content, methodsand significance. The second part mainly elaborates the related theory and literature ofgroup financial management model, business model and competitive advantage. Thethird part expounds the situations and existing problems of Haier Group’s financialmanagement. The fourth part and the fifth part are the core content of this article, thefourth part elaborates financial management mode, financial management system andits competitiveness of the Haier Group. The fifth part discusses how to build thecompetition financial model whose core is technology capital and the applied researchin Haier Group of the competition financial model. This section firstly introduces thesituation of the technology innovation and product development in Haier Group, andthen analyzes the financial source of competitive advantage and the competitiveadvantage of the financial management mode which core is technology capital,and finally explores the application of technology capital in the financial model of theHaier Group with the two aspects of technical staff and R&D spending. The sixth is the conclusion and recommendations of this article,this part concludes full text andmakes corresponding recommendations, and expects to help the development ofcorporate financial model.Results in this study are:1, This paper elaborates the contact group financial management mode and thecore competitiveness of the enterprise systematically. The business model is a bridgeto connect the resources invested and the output value, the most important role is toachieve profit enterprise, thus achieving the maximization of enterprise value. Thepurpose of researching on enterprise financial model and its competitiveness is toachieve capital appreciation, and the successful business model is a bridge for capitalappreciation.2, This research enriches the theory of enterprise financial model. Introducingthe technology capital to the financial management pattern, riches connotation anddenotation of financial theory, and explores the new financial model by combiningelements capital and financial management.Innovations in this paper are:This paper attempts to build a new financial management mode by bringingenterprise competitive advantage theory, business model into the financialmanagement mode, and connecting the relationship between enterprise financialmanagement mode with the core competitiveness. and explores the enterprisefinancial management mode based on the application technological innovation and theapplication in the enterprise.