The Research On Factors Influencing Customer’s Adoption Of Mobile Banking Based On UTAUT Model

As Mobile Banking has become available, it attracted wide attention. BecomeMobile Banking has advantage of dealing with banking businesses anytime andanywhere, banks have combined with mobile operators to promote Mobile Banking.However, in China, Mobile Banking is still in its primary stage of development,people haven’t known too much about it, its penetration is low comparing to othercountries, and people are concerned about its security. Therefore, on the basis of thebackground, this paper refers to the previous studies, and studies the factors thataffect Mobile Banking usage intention.This paper uses the UTAUT theory to construct a structural equation model(SEM) for the analysis of the factors influence all the people’s adoption of mobilebanking. By collecting430valid questionnaire, and using the SPSS19.0and Amos18.0statistical software to test the model, this paper comes to the followingconclusions: Firstly, UTAUT theory is still suitable in the studies of Mobile Bankinguse behavior under Chinese background. Secondly, the five factors includingperformance expectation, effort expectation, social influence, perceived risks,perceived cost, have a significant impact on using intention, and two factors includingconvenient conditions and using intention have a significant impact on using behavior,and effort expectation has a significant impact on performance expectation. Thirdly,ranked in accordance with influence degree, the impact which effort expectation hason performance expectation is highest, and the impact which performance expectationand social influence has on using intention is highest. Fourthly, among all the factors,only perceived risk and perceived cost has a negative impact on using intention.Fifthly, people’s gender have effects to adjust personal intention and behavior. At last,this paper also shows that the recognition degree of Mobile Banking is medium inChina.Results of this paper provides scientific basis for the further development ofMobile Banking. Through the research, we know that in order to expand MobileBanking, the banks should strengthen science and technology innovation to mprovethe perceived ease of use and perceived usefulness of Mobile Banking, shouldimprove services to lower the Mobile Banking’s using risk and cost, should activelycarry on marketing to improve the Mobile Banking’s recognition dgree and penetration rates, inhance the coorperation with Mobile operators to realize orderlymarket competition and mutual benefit and win-win.