The Research On Brand Building Program Of Trust Trade Limited Company

Chinese medicine industry is the cultural treasure of the Chinese nation, theimplementation of Chinese brand operation is to solve problems in the actualoperation and development of an effective approach. Trust Trade Co., Ltd. is engagedas medicine cultivation, processing and marketing of export-oriented enterprisesshould seize the historical opportunity to develop. At present, because Japan andSouth Korea accounted for most of the country the world’s traditional Chinesemedicine market, while the European Union, the United States and other countries torestrict exports of technical barriers to trade Chinese medicine industry makescompetition from price competition, quality competition gradually brand competition.Chinese brands to create not only help to improve the competitiveness and addedvalue of Chinese medicine, but also help improve the company’s actual operatingefficiency.In this paper, brand building Trust Trading Limited for the study, Trust wasoperated by its medicines such as Yuzhu, chrysanthemum, honeysuckle and otherproduction has a long history of good quality, but low added value, poorcompetitiveness of small value-added space. To solve this problem, this theoreticalbasis in the relevant brand content, brand practice, brand building, and summarizedthe existing research results, combined with the specific circumstances of the Trustbrand building. A detailed analysis of the advantages Trust of brand building,weaknesses, opportunities and threats found Trust of brand building process of theproblems, identify constraints in its development factors; use case analysis drawsJiuzhitang this old Chinese Medical experience in brand building and branddevelopment; according to brand building program, brand building environmentalanalysis, establishing goals, market selection and positioning of the plan and of thebrand was founded on Trust, brand development and expansion raised thecorresponding brand-building program.In the current medicines in the international market environment in goodcondition, brand building is important and urgent to Trust, this is not only beneficialTrust of products in the current market but also for the Southeast Asian city of HongKong, Macao, Taiwan, Japan and Korea to enter the market and Central market readyto achieve strategic objectives Trust of brands covering the entire Asian market.Through these explorations to improve the market competitiveness of Trust Trade, create excellent Chinese brand, increase farmers’ income has practical significance.