The Agiotage’s Innovation Research In The Chinese Small And Medium-sized Securities Dealers

After20years’ development, the agiotage of China has begun to take shape. It has produced the abundant and well-managed CICC (China International Capital Corporation Limited), China Galaxy Securities and CITICS(Citic Securities). In addition, it has also yielded a number of small and medium-sized securities dealers which occupy parts of the market. As the international capital market is rapidly developing and changing, it is quite necessary for the small and medium-sized securities dealers to know how to deal with those challenges and benefit from the opportunities.The research object of this paper is Hualong securities co., Ltd, which is the biggest security company in northwestern China、the only one corporate securities trade in Gansu province. Set it as an example to analyze the Chinese small and medium securities trades.In this special period of marketing which means reforming and changing, innovations keep company with the security companies’ development, what’s more, it reflects the core competitive power of those companies. The commission income is the security dealers’ most stable profit, but it has a deep influence. And it is the high time for the securities trade, especially for the small and medium-sized securities trades to refresh themselves in this period. Business broker is the fundamental business of securities companies and it is also the key point of the innovation, and it is what this paper wants to talk about.Now the problem is that the securities company can not satisfy the needs of the real economy reform, the reform and development and the residents diversity, and compared with the banks, trust business and the international advanced investment, the securities company is still lack of competitiveness. In recent years, the market is not very good, the traditional profit of the securities company is sharply falling, while the the banks, trust business and the investment business developed very well. So it can reflect that the securities company is lack of the ability of professional service, and it has not been adapted to the market change, and it does not create the up-dated product in time. Those are the securities company’s disadvantages.Now it is a very good period in which the securities business runs standard, finances stable and owns the strong foundation. But it is also a period which is full of challenges and pressures. With the development of the capital market construction, debenture bonds,financial futures, the market is widening and deepening. So it is the perfect time for the securities company to reform and enter the new period which based on the innovation.The research object of this paper is Hualong securities Co. Ltd, after analyzing its current situation and its shortcomings, this paper can yield a new possibility for the Chinese small and medium-sized securities trades, and give sincere advice and help, which can promote the development of the small and medium-sized securities trades.