Research On The Small And Medium-sized Real Estate Enterprises Under The Present Situation

As a capital-intensive industry, the real estate industry has the characteristics such as large capital investment, long project cycle, and high rate of return. For the weak property market, large inventories, and macroeconomic control, the real estate enterprises are faced with the refund crisis and financing difficulties. The employees of the small and medium sized real estate enterprises are less than200people, the sales are less than150million yuan, and their enterprise qualifications are below the level Ⅱ. Besides.the small and medium-sized real estate enterprises own limited funds, it is hard for them to obtain the adequate and stable financial support from the financial institutions, in consequence, they should strive to maintain the fund chain. The main issue of this paper is to achieve greater development space of the small and medium real estate enterprise by optimizing the fund chain, widening the financing channels, improving operational levels, and enhancing anti-risk capability.The author hopes that by studying various financing means of real estate enterprises, and analyzing the merits and feasibility to help enterprises tide over the financing difficulties and establish a long-term fund source. The second part tries to analyze Chinese real estate market and the market in Deyang in recent years, then points out the development trend and financing prospects of the real estate market. The third part analyzes the various financing channels of the real estate and the feasibility of application in small and medium sized real estate enterprises, then puts forward that diversified financing strategies should be taken to reduce financial risks. The fourth part analyzes the funds application concept of funds chain management, proposes that capital management and financing management should be professional, dynamic, diversified and timely. The fifth part first describes a program of the Litian real estate company, after analyzing different financing channels and modes during the construction, the author clarifies his views on fund management and financing strategy. The sixth part makes a conclusion of the study, and provides some financing suggestions.At present, the financing tools of capital market are diversified, it’s meaningful to research the way to choose a proper financing way, get rid of the predicament of financing channels, and obtain the safe and stable fund by carrying out the fund chain management.The author reviewed many literatures and reports at home and abroad. The main research methods are empirical analysis, literature research, historical review, and case analysis. The author combines the financing channels and modes with some programs, tries to provide some effective financing strategies for small and medium-sized real estate enterprises and help the enterprises separate from the rigorous macroeconomic situation.For the limited knowledge and time of the author, the opportunities and risks that are brought by the transition of enterprise system, acquisitions and economic institutions. Besides, this paper mainly focuses on small and medium real estate enterprise, so there are some errors and omissions in this paper. The author sincerely hopes that experts will revise them.