Development And Application Of Experimental Interactive Advertising In Public

In recent years, with the increasing development of Internet technology and thespiritual and cultural needs of the audience, advertising gradually from the direction of thetext to images, videos and interactive development. Era into the era of pictures from thetext, and then entered the era of interactive advertising is the inevitable trend ofdevelopment. Marketing way to start the digital revolution, allowing more personalizedproducts, customized services and promotions can be achieved. The same digitaltechnology also makes it easier for consumers to more effectively seek more informationon products, services and prices. Such interactive advertising in public places experientialbasis for its use of modern information technology to establish multimedia, and graduallyemerge in the advertising industry, but has tremendous potential.Experiential interactive advertising in public places is to bring people to vision,hearing, touch and other sensory-round enjoyment. People can be interactive advertisingexperience and understanding of the various aspects of the theme. This new form ofadvertising is a huge advantage. Because this form of advertising in the domesticapplication of the time is not long, experiential interactive ads on the study is a shorthistory of research in the field, so most people unfamiliar to them, the paper will detailthe concept of experiential interactive advertising background, design principles anddesign concepts, and so on. So that readers get a basic impression of an interactiveadvertising papers of this form of advertising and applications, for example thedevelopment of research and analysis. Due to high traffic public places, consumerspending purposeful, so experiential interactive advertising how to more effectivelyconvey information, propaganda purposes more precise, the object is more easilyaccepted and discussed aspects of " human-computer interaction," the user experiencedetailed analysis.As a designer, how to grasp the pulse of the times, in the information age throughthe new way to advertise products and ideas into the consumer’s mind, this is a topic worthexploring.