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Based On The Analysis Of Xinjiang Specialty Brand Design Of Regional Culture

Posted on:2015-09-15Degree:MasterType:Thesis
Country:ChinaCandidate:J X HouFull Text:PDF
GTID:2309330422977423Subject:Art of Design
Abstract/Summary:PDF Full Text Request
30years of reform and opening up20years of triumph, today we came to thecrossroads of the times, is in a puzzle in which the upper and lower anxiety aboutloss. We have to face the puzzle reflection. Engage in a political case, engage ineconomic case, as a corporate act as brand owners and create more persons case.Pay attention to the brand came into being, and the flow line. Yun called the GrandCanal is inseparable from the country, the so-called potential is actually the mostdirect economic trends. Economy is in a transition from a low-speed turn, turninward from the outside, this time it is necessary to slow down and think about theirown direction, tidy brand ideas, find the source of the brand.In this paper, Xinjiang specialty brand design for the study, attempts to drawgreen mayonnaise specialty dishes successful branding concepts, explore suitableXinjiang regional characteristics, resources and industrial design characteristics ofXinjiang specialty brand promotion measures.First, literature research, market research methods, the status of industrialdevelopment in Xinjiang specialty conduct a more detailed description, analysis andcomparison of Jiangxi Green AIDS specialty dishes brand development, brand willbe located in Xinjiang and the design process of the advantages and drawbacks ofexistence in-depth analysis. Secondly, through questionnaires, expert advice, etc.,more in-depth study of the constituent elements Xinjiang specialty brandcompetitiveness, collate and analyze the importance of sorting to find the maindirection of Xinjiang specialty brand design. Finally, the findings and conclusionsonly from reality, combined with Xinjiang’s unique geography, religion and culture,folk characteristics and other characteristics, the advantages of design, image designand promotion of modern design, outstanding brand design concepts into Xinjiangspecialty Famous Brand Design, expand marketing channels to expand specialtybrand influence, to improve brand awareness, brand across the region to furtherextend the completion and implementation of international strategic marketing objectives.
Keywords/Search Tags:regional culture, Xinjiang specialty, brand design, strategy
PDF Full Text Request
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