Study On Quality Economic Management In Automobile Manufacturing Enterprise

As the “blowout” growth of automobile production in recent10years，automobileindustry has become a pillar industry of the country’s economic development．China hasalso become a big auto nation in the world．However，because of the backward tech-nology and poor quality，China is not automotive powerhouse，and domestic automobileenterprise lack of competitiveness in the international market．In today’s complex andchangeful market environment and unprecedented fierce competition，The quality hasbecome the foundation of enterprise survival and development，and it is also an im-portant factor decided the enterprise market competitiveness．It is necessary to improvethe quality of products and services and improve customer satisfaction to strengthen thecompetitiveness in international market for China’s automobile enterprise．At the sametime，It is also necessary to reduce the cost，pay attention to the quality of economy andimprove the economic benefits of enterprises．Quality economic management research，not only help improve quality management level，also can make quality managementactivities closely linked with enterprise’s economic efficiency and find a balance inquality， cost and benefit to make the enterprise to get the maximal economicbenefits．Therefore，this article combined with the characteristics of automobile man-ufacturing，mainly study on enterprise quality economic management．On the one hand，find out the vehicle production quality weak link, strengthen quality management，improve the quality of enterprise management level．On the other hand，reasonabledistribute and reduce the quality costs，improve the economic benefits of enterprises．First of all，the basic concept and the main research contents of quality economicmanagement is briefly introduced．Thenthe automobile manufacturing enterprise wasbriefly expounded．Secondly，combining with the characteristics of automobile manufacturing enter-prises，this paper builds the car manufacturing enterprise quality economic managementframework on the basis of the automobile manufacturing enterprise quality economicmanagement analysisandexpounds the main content of the framework and implementa-tion steps of quality economic management，and study on the key technologies of theframework．Finally，Apply to the quality of economy management framework to C car com-pany，and the practicability of the theoretical framework is verified．On the basis of- Quality cost analysisof C company，Using the principle of the GO method to find outthe weak links of the automotive quality forming process，and put forward qualityeconomic management strategy in view of the weak link．...