Study On The The Interactive Strategy Of The Official Microblog Of The Sina Of Hebei

Since the Internet was officially commercial used, it experienced three stages ofdevelopment——Web1.0, Web2.0and Web3.0. In Web2.0times, users become the sourceof content production, sharing and interacting information become the mainstream. TneWeb3.0era is a period of rapid development of mobile Internet. With mobile terminals andnetwork, users can create content anytime, anywhere. Interactive sharing anytime, anywherehas become a significantly increased demand. Everyone become a microphone, which resultin the content production of the media, gradually from the organizationally to socially.Even the newspaper microblogging, its contents are no longer limited only by their ownmedia, other media’s reports also can be used "as I used to," the news of verifying broke,views, etc, can also become the content of media microblogging. And in meet of therequirements of socialized production, the media must go deep into thousands of ordinaryusers, the collection of information, interactive communication.Currently the form of the media microblogging become rich, not only including thetraditional media such as newspapers, radio, television, but also media websites. the officiallaunch of Sina Weibo has some representation in the media, And as the makers of Sina Weiborules, their official microblogging may operate the business more skilled.. In addition to theofficial Sina microblogging such as the national@headlines,there are a considerable numberof local stations official microblogging which occupies an important seat in the mediamicroblogging circle. Now the Sina is has set up some local station in26cities, thecorresponding city have opened their official microblogging. because I had worked as anintern in sina hebei station, and mastered abundant materials, I the selected the sina hebeistation as the research object, hoping to provide certain reference for sina station officialweibo elsewhere, as well as the local media of sina weiboIn order to improve the interaction, I investigated of the interactive status of Sina Hebeimicroblogging, including concerns structure, fans structures, micro-blog content, interactiontypes and forms of organization, and from these areas to study the effects of specific elements. Finally, on the basis of Sina Hebei fan interaction needs, including the needs ofdifferent fans and the overall demand for specific groups, I present the media should focuson the spread pattern, leveraging opinion leaders, starting from the small office to adjustcontent, adjusting and meeting user’s demand, and shift to service-oriented.media.