The Research Of Enterprise Strategic Decision-making Capability Based On Entrepreneurs Mental Mode

Today, the competition is becoming increasingly fierce with the rapiddevelopment of economy. The survival, development, maintaining the competitiveadvantage and market position of an enterprise are depends on the strategic decisionsof the enterprise very much in the moment of China’s economic transformation. Asthe strategy maker, the entrepreneurs shoulder the difficult mission of enterprisestrategy. He is the core force of enterprise development. But the cases of an enterprisefalling into the passiveness and difficulty are easy to be seen due to the improperstrategy. Therefore, there are great realistic demand and practical significance on theresearch of entrepreneur’s strategic decision making.Based on the consideration of entrepreneurs’ mentality, the paper will discuss theimpact of strategic decision making of different entrepreneurs’ mentality. The paperwill discuss the concept, formation, main features of mentality, the concept ofstrategic and the correlative theory of entrepreneur’s strategic decision makingthrough the literature review. As a starting point of the analysis on mentality, weexplore the impact of mental mode of enterprise strategic decision. Also analyses thestrategic influence factors of entrepreneurs mentality. Conclude the general characterand reason of the mistakes of entrepreneur’s strategic decision making based onanalyzing entrepreneurs’ mentality with the theory and experience, especiallyentrepreneur’s mentality in an error strategic. Take an example of a pharmaceuticalcompany to analyse the impact of mental mode of enterprise strategic decision.Through the two angles’ effects from the mental, self cognition and practice, externalinfluence, we propose the methods of improving the entrepreneurs’ mentality andentrepreneur’s strategic decision making based on the theoretical and the case analysis.The improvement of entrepreneur mental modes, improve the capability of individuals;on the other hand, through the construction of counseling, external coach, prevent andstop because strategic venture entrepreneur personal mental limitations to theenterprise. It is a valuable information for future entrepreneurs mentality research.