The Era Of E-commerce Brand Building For SMEs

SMEs is account for99%of the total number of enterprises in China, SMEs hasbecome our irreplaceable economic pillar, SMEs still encounter many problems in theprocess of their growing up, the brand-building is the major problem, do thebrand-building maybe face to directly die,not do the brand-building maybe face towaiting for die, for this kind of dilemma, SMES will go to where? On the road ofbrand building, perhaps SMES could not find one easy way, SMEs could controlthe cost,at the same time SMEs could achieve the desired achievement, how to dothis? Under the age of electronic commerce, e-commerce brings the opportunity forthe SMEs brand building.For the specialty of the consumers behavior under the e-commerce era, which ismerged the interactivity and equality and initiative together, and bring the newfeatures for the SMEs to expand/spread this article, to analyze the advantage betweenthe e-commerce and traditional business, to study the currently e-commerce status inChina. Rapidly expanding customer base, e-commerce payment systems are maturing,e-commerce enterprises are daily expanding. E-commerce financing is active,E-commerce mode and category quantity are constantly improving.Therefore, to combine the whole aspects of the brand building, to discuss theadvantage of the brand building from e-commerce, e-commerce how to influence theproduct quality, the brand benchmark could not be established without the qualityassurance.Depending on E-commerce method, SMEs improve the their own saleprice, R&D, service, brand image level, finally SMEs improve the overall quality ofwhole company, to establish the basis of the brand building. The brand building is oneintegrity system project, Combination of enterprise development strategies to use inthe construction process. E-commerce brand building brand building for SMEs needto develop scientific brand’s development strategy aims to differentiate brandpositioning strategy, analysis, extracted from the company’s core values. Brandperformance implementation of the strategy through the e-commerce environment, thecompany’s core value of the consumer’s identity. Also spread the brand in thee-commerce environment to do analysis, pointed out that the spread and drive thespread of different, and the spread of e-commerce era with interactive, rich andexpressive, consumer autonomy, and promote extensive features. Finally, the brandbuilding process of this system be summarized as brand management, the brand hasbecome a self-expanding organism, to continue to develop a set of procedures for SMEs profit.From the analysis of e-commerce marketing, our goal is to find one practical SOP forSMEs brand building, which is accordance with the new opportunities from erae-commerce, As a reference for brand building for SMEs...