A Method To Identify New Businesses Based In Megatrends

Companies and institutions face nowadays some uncertain events as: rapid changes in theconsumers’ preferences, privatization, regulations and technological changes. The institutionsneed to become more dynamic to be able to understand the nature of their own management.The entrepreneurial environment is characterized by a constant competence in a globallevel. For that reason the organizations that can adapt faster to these changes as well as beingprepare taking clear strategic decisions that will allow them to get a better position in the future,will be the ones with higher probability of permanence in the market.In my thesis I will propose a methodology that integrates the concept of megatrends insidethe process of identification of new businesses. The methodology has the characteristic tointegrate different existent models with clear tools and my own elements to generate theidentification of new potential businesses that can be included in the organization’s strategicplanning.This methodology is illustrated by two real examples of a company leading the lectorclearly step by step, so that it can be applied to any other organization.Megatrends are the projections of the future about scientific, economical and social trendsto be able of managing the today. We can achieve truly effective results that are consequencesof current facts of what we expect as a future result.