Development Strategy Of Small And Medium-sized Insurance Loss Adjuster Institutions In China

Insurance loss adjuster is an important part of the complete insurance market,which has the characteristics of independence, impartiality. Insurance loss adjustercan effectively reduce the disputes between the insurance parties, and improve theoverall efficiency of the insurance industry. In developed countries, insurance lossadjuster has become a practice in the insurance industry. In China, the developmentof the insurance loss adjuster industry is slow in recent years. Small andmedium-sized insurance loss adjuster institutions run into difficulties. How to selectdevelop strategy is particularly important for small and medium-sized insurance lossadjuster institutions.This paper researches the status quo of the insurance loss adjuster system,through the comparison of insurance loss adjuster and other insurance intermediaryagencies and other appraisal institutions and the comparison of the insurance lossadjuster system of between China and foreign, and discusses the legal status ofinsurance loss adjuster. By investigation, carries on the analysis of the competitiveenvironment of insurance loss adjuster industry from the aspects of the status ofindustry, the macro environment and the industry environment, through investigation;By comparison, discusses the advantages and disadvantages of small andmedium-sized insurance loss adjuster institutions in the competition. Based on thesestudies, this paper proposes several strategies for small and medium-sized insuranceloss adjuster institutions, as well as the implementation and control method of thestrategies.Through these investigations and studies, the main reason for the slowdevelopment of China’s insurance loss adjuster industry is the insufficient effectivedemand since the public’s consciousness of insurance claim is weak and most of theinsurance companies’ attitude towards insurance loss adjuster is exclusive, and theinsufficient effective supply since the insurance loss adjuster services product line isnarrow. The development of the insurance loss adjuster industry has been restricted in many ways, such as threat of backward integration from insurance company, threat ofoutflow of talent, and so on. The insurance loss adjuster industry has thecharacteristics of small scale, uneven regional development and high degree ofconcentration at present. Small and medium-sized insurance loss adjuster institutionis usually in inferior position in the competition due to fewer service outlets and lesstechnical strength. At the same time, small and medium-sized insurance loss adjusterinstitution has the advantages of low operation cost and good regional brand.This paper puts forward three development strategies for small andmedium-sized insurance loss adjuster institutions: public loss adjuster strategy,specialization strategy and strategic alliance strategy. In the process of theimplementation and control of the strategies, small and medium-sized insurance lossadjuster institution should adhere to the independent and impartial position, buildprofessional advantage, improve the efficiency of management and construct theenterprise culture of integrity.The research of this topic contributes to the insurance loss adjuster institution tocorrectly understand the insurance loss adjuster system and industry environment, andchoose and implement the development strategy correctly. This paper has thereference significance for small and medium-sized insurance loss adjuster institutionto improve its management.