The Research On Impact Of Corporatesocial Responsibility On Its Performance

The social responsibility of the corporation has become a hot topic of the publicconcern.The enterprise should by no means undertake its social responsibility. However,starting from the essential of corporate profit, what they care more about is the impact onits survival and development of undertaking the social responsibility. Will it cause anincrease of expenses, or lead to the improvement of the corporate performance therebyrealizing the win-win situation between corporations and society?This study is based on this research background, a method that combines theoreticaland empirical analysis is used，from a life cycle perspective to study the relationshipbetween social responsibility and performance of different stages of the life cyclebetween. Using SPSS statistical analysis tools to assume that the proposed empiricaltesting, the results show that the business start-up period：(1)the relationship between thevarious dimensions of social responsibility and performance between not significant, ingrowth, corporate responsibility to shareholders, creditors;(2)There wasasignificantpositive relationship between responsibility, responsibility and performance of suppliers,consumer responsibility, governmentresponsibility if there was a significant negativerelationship. In addition, staff responsibilities although corporate performance and thecorrelation coefficient is positive, but not significant;(3) There was a significant positiverelationship between the maturity corporate responsibility to shareholders, creditorsliability, employee liability, liability and public liability suppliers and performance,between responsibility and there is a negative relationship between the performance ofthe consumer, but not significantly;(4)In a recession, there is a corporate responsibilityand corporate performance creditors significant positive relationship, there is asignificantnegative relationship between employee responsibilities and performance; althoughresponsibility between shareholders, government responsibility and the positiverelationship between public responsibility and performance, but not significant; althoughthere are responsibilities between the consumer and supplier relations responsibilities andperformance negatively, but not significantly;Against research findings, this paper also put forward specific recommendationsstressed the need to strengthen the awareness of corporate social responsibility initiativeto fulfill their social responsibility and combined development stage enterprise, reasonable commitment to corporate social responsibility,with that, the company wouldreceive good reputation degree and get Heterogeneous Resource, and then, it willpromote the enterprise the competitive ability and promote improved performance finally，but undertaking the social responsibility should not become enterprise’s heavyburden.In this paper, the main innovation point is the research perspective,from thecorporate life cycle study of corporate social responsibility perspective, trying to have acertain point in the study of innovation. From the existing literature point of view, manyscholars from the static point of view of corporate social responsibility concerns theimpact on performance, very few companies in the literature taking into account thedynamic characteristics of continuous development. Therefore, this study in the past,the study of corporate social responsibility into corporate life cycle theory, consider thecompany’s specific life cycle to further clarify the object and content of socialresponsibility, to analyze different stages of corporate social responsibility, under theimpact on business performance, andmakehighly targeted measures.