Study On Marketing Strategy Of SH Agrochemical Company

In today’s era of rapid development of science and technology, the worldeconomies are speeding up in the direction of globalization and integration. Thedistance between nations and the connection between the economies will becomemore and more closely. The profound influences of the global economic crisis areadding the fierce competition in markets. So for enterprises to keep advantages insevere market competition and continue to grow and develop, have good products isvery important. But on current markets, the products increasingly rich in species andquantities and the renewal speed of products speeds up unceasingly. Therefore, theappropriate marketing strategies for the enterprises will have more important practicalsignificance.After thirty years of hard work, although Taicang Agrochemical Company hasdeveloped a wide range of domestic and foreign markets, accumulated the advancedproduction technologies, researched and developed rich products, and relying onexcellent product qualities to set up good corporate brand images. But theenvironments of the current domestic and international markets have become morecomplicated and changeable, combined with the impacts of the global economic crisisand rising labor costs, Taicang Agrochemical Company is faced with increasingoperating pressure. Choosing the appropriate marketing strategies will be directlyrelated to the survival and development of Taicang Agrochemical Company in thefuture. I think for the characteristics of different industries and enterprises toformulate corresponding marketing strategies, on the one hand to help enterprises toadapt to the ever-changing markets and grasp strategic directions for the developmentof enterprises in the future, on the other hand can help enterprises to reduce operatingcosts, so as to obtain more profits. Finally it also can make the enterprises’ productsto meet the needs of customers. Not only make the products and brands win supportamong the customers, establish good corporate brand images, but also can occupymore market segments, really achieve win-win results between enterprises and customers.In this paper, through the analysis of the current situations of the marketingstrategies of Taicang Agrochemical Company and combined with the studies of thestatus of the domestic and international marketing strategies, marketing environmentsof pesticide industries at home and abroad and lessons from marketing strategies ofthe pesticide enterprises. Aim to integrate theory with practice to help TaicangAgrochemical Company find existing problems of the current situations of themarketing strategies. On the basis of the suggestions and the further improvementsgive new marketing strategies, implementation plans, and correspondingcountermeasures for possible problems during the processes of implementing. Hopeto provide predictable and practical plans for the marketing strategies of TaicangAgrochemical Company in the future, and improve the marketing level and has acertain reference value of domestic chemical enterprises or other types ofmanufacturing enterprises.