The Urumqi Water Park Tourists Satisfaction Research Based On Tourism Experience

Experience economy eraindicates that the tourism industry and tourism productinnovation.Urumqi water park as the entertainment leisure places in the city.It istheproduct of combining tourism and leisure. In order to meet the demand of tourists ofdifferent visitors. The design of the amusement park will through the concept oftourist experience. Make the tourists get satisfaction and enjoyable experience. Andthus enhanced the satisfaction of tourists. These must be from the perspective oftourism experience, study on the tourist satisfaction of the amusement park. And thenput forward the ways and strategies to improve the tourists’ satisfaction.This paper takes Urumqi water park as the research object. Comb though therelated literature knowledge, In theory, from the perspective of tourism experience,study on playground tourist satisfaction. Coupled with interviews and questionnairesurvey research methods, etc. To get the data and information from the questionnaire.And then by using the theory of expectancy disparity, makes a statistic analysis onthe tourist satisfaction. Indicates that the internal causes affecting tourist satisfaction.Found that in the process of amusement for pleasure. The main motivation is toappreciate the beautiful scenery, and the tourists all focus on the differentexperience.Using SPSS and Excel statistical softwares for data collected by the descriptivestatistics analysis, factor analysis, paired sample T test. Verify the researchhypothesis：In this paper, urumqi water park visitors travel experience componentscan be divided into five experience: the service experience, landscape facilities,games, experience, emotional experience;And different personal background andsightseeing tourists exist obvious differences in choosing experience factor;Visitorsexpected before and after the perception there is significant negative correlationbetween. Finally through the IPA analysis,In urumqi water park, the service attitudeand efficiency, Visitors unforgettable and special tourism experience, Arouse theinterest and a lot of comprehension in visiting, Visitors can loosen body and mind,Strong cultural landscape, Distinctive restaurant features, The richness of souvenirs,The ticket price of water park, The professionalism of the water performance, Therationality of performance time, and so on. Some defects of the need to improvethese aspects.For the above problem, Improve the tourist satisfaction is the most important isto depend on the needs of tourists. Enrich the activity type of amusement park.Improve the participation degree of the tourists as well as create a playground entertainment happy atmosphere. Ultimately serves to increase the tourists’satisfaction. Hence, put forward the measures for the sustainable development of theamusement park: First, clear tourist market; Second, improve service quality. Third,strengthen the emotional experience; Fourth, perfect the facilities experience; Fifth,improve activity participation; Sixth, strengthen the propaganda.