The Empirical Study About The Changes In Performance Of The Listed Company Before And After IPO

Since1970s, China has entered the period which was the economic growing inhigh speed, the financial markets of China also became mature, and then China hasdeveloped into one of the largest Initial Public Offering market in the world, Mediaindustry in China has also got rapid development in years, while the managerscontinue to explore the new mode of operation for Chinese socialist market economy.Because of the increasing competition at home and broad, the media industry has tolook into the capital markets, opening the era of the media market.From the perspective of business owners, we choose the media listed companies asan example to research the changes in performance before and after the Initial PublicOffering. This article researched the Initial Public Offering relevant theory and thespecific characteristics of the Initial Public Offering companies of China, we analysischanges about the return on investment before and after the Initial Public Offering ofthe media listed companies in China. This paper research the reality of the initialpublic offering of Chinese listed companies and make full use of domestic and foreignscholars on the effects of Initial Public Offering research theory, adopt empiricalaccounting index method and factor analysis method. We process the media listedcompany data using SPSS statistical software and Excel software, and try to putforward corresponding countermeasures to improve defects.In this paper, we choose some listed companies in the media industry as theresearch object, and collect the relevant financial data about the operating conditionsas much detail as possible. Base on the business condition, we could find out theexistence problem of listed companies in the media industry. The data in the paperwas came from the media in the annual report of listed companies and the mayorsecurities, that was reliable. We can illustrate the financial performance by utilizationof these data. The first innovation point of the article is that we have finished anddisplayed more detail about the Initial Public Offering theory, the second point is thatwe have analysis the performance fluctuations of the media listed companies in theoverall, and the last one is that we have explored the real reason for the decline inperformance of the media listed companies.