The Research Of Naadam Economy

Naadam originates the needs of the Mongolian survival, cultura1communication, spiritual life, and entertainment, It shows the Mo ngolian unique way of thinking and behavior. It is a combination o f a Mongolian regional culture and economy. It also has its own na tional characteristics and advantages of cultural resources. We can make good use of these cultural resources to develop new industrie s, and to promote the economic development, making new profit. T hrough the expansion and radiation of cultural industries, a series o f the production,exchange,distribution and consumption, leads the fie Ids of material production, so that Mongolian unique economy and the economy in ethnic minority areas will be promoted.This paper proposes the Naadam economic concept from the p oint of economic view. And also reveals the relationship between N aadam economy and Mongolian economy, through the literature surv ey, the comparison of survey date and related statistics. This is the innovation of the paper. This paper uses the literature review and field investigation. Firstly, collects a large number of relevant literat ure and theoretical works, and then organized, classified and analyz ed them as the references. Secondly, reveals the Naadam economic benefit, interaction benefit between economy and culture, their exis ting problems,and then proposes their destiny. This paper emphasis on analyzing the current situation and problems of Naadam econo my from the point of ethnology,sociology,economic view. There are many problems such as shortage of funds, lack of talents, poor ma nagement of market.Through the research of this paper, we have further understandi ng of relationship between culture and economic development. The culture depends on the economic development and prosperity. Cultur al development, however, is not completely synchronized with econo mic growth. For example, the Naadam leads the development of to urism, catering industry, entertainment, handcraft, and other related i ndustries in the ethnic area. In fact, economic competition is a cult ural competition. With the arrival of the information age, the import ant role of culture in social development is increasing. It tends to become a powerful force for promoting economic development and social progress. It contains religion and values of Mongolian. This t hesis points out taking advantage of it. Inner Mongolian should pro tect and inherit their own special cultural resource, exploiting and managing it reasonably. Meanwhile, it brings reginal economic devel opment and great effects on the whole society.