The Influence Factor Research Under The Moderate Effect Of Shared Value

Relationship marketing considered successful relationship could bring economic benefit committed by the corporate to customers; also bring customers with psychological benefit and other benefits as well, which will increasingly improve customer satisfaction and customer delight. Relationship quality been regarded as an important part of customer perception total quality. The higher quality relationship between corporate and customer, the better customer requirement been satisfied. In recently years, relationship quality has become a hot topic been discussed a lot by many researchers, for example, like how to improve relationship quality therefore influence the relationship between corporate and customer. The current study is to review of related theories and studies of relationship marketing, and take relationship benefit, relationship investment and the technical ability of supplier as independent variables, and relationship quality as dependent variable to discuss the relationship between them. In the meantime, this paper also introduced shared value as moderator in the mode to try to analysis if moderator would influence the relationship between independent variables and dependent variable.