Security Mechanism Research And System Implementation Of The Bank’s Mobile Marketing Platform

Currently, with the rapidly development of mobile communication and mobile Internet technology to create a favorable environment and technical to support the development for the application of mobile banking,while in the financial industry fierce competition increasingly,with the financial institutions continue to increase, our bank is going to centric account to customer-centric change.Thus the bank’s volume of business also developed rapidly,because traditional marketing methods have been unable to adapt to new business development.In order to ensure sustained and rapid development of business banking customers, and based on the characteristics and advantages of mobile banking and customers’ urgent need,it is very important to establish a system that can through handheld devices to the customer site to handle practical significance systems business." Bank mobile marketing platform " is funded by the XX project,according to field research and detailed analysis of the Party needs to verify and investigate the key technology research results.It combined with Android platform and Spring MVC technology,it designed a mobile marketing system and it cover small business loans, credit cards and sun credit business.And this paper give the system’s research, design and implementation process.As bank mobile marketing platform is an application that deployed on PAD handheld terminal.In this mode of operation, there must be some security risks,and banking requires a higher safety. To ensure the system platform can properly put into use on the line, it must have a good solution be related to safety issues. In this paper,I have conducted a comprehensive analysis and research about the safety problems which will appear in the process of using mobile banking application. And the corresponding solutions are given.Contents of this paper include:Demand analysis and implementation techniques in the project.Depending on the application needs of the system.Early conduct a comprehensive analysis to the systemdemand to, including the system registry, small business loans, credit card services, credit sunlight and back office management and other functional requirements and non-functional requirements.On this basis, comparative and analysis related technologies of SSL protocol,VPN technology,Android system technology, Spring MVC framework, i Batis framework and data encryption technology to do in-depth research.In the security mechanism research and design. In order to protect the security of business data transmission between the mobile terminal and the server, I designed a SSL VPN security channel to establish secure communications between the terminal and the server. According to the characteristics of platform data and needs of cache data offline, I improved and proposed a fine-grained encryption technology, under the premise to ensure the encryption strength, improved encryption efficiency and reduce the storage space consumption. And designed a mobile device management solution, Available for mobile devices dummy shutdown,remote data backup and recovery, security, storage data security destruction and etc. Remedial measures can be taken in a timely manner when the mobile device is lost or stolen.In the system design.I described the design method of the system,And we took the mobile marketing subsystem, interface services subsystem and management subsystem design background to do a detailed discussion respectively, and one by one describes the design component interface. And gave category description of the non-functional design.Then completed the system database design.In terms of system implementation. According to the security mechanisms solutions be designed, gateway authentication, HTTPS secure access, data encryption, and mobile device management integrated implementation have been described respectively.According to the design scheme of the system needs analysis developed, mobile marketing subsystem,subsystem interface services and back-office management subsystem three implementation process and made major code in detail.After completion of the system implementation process, I made the functional testing and performance testing, from the test results, It good to meet the needs of the system, and it can ensure the stable operation in production environments.