The Design And Implementation Of The Adsense Advertising Platform For Sohu

Advertising is the main means of obtaining cash flow and profit, but stationmasters are difficult to find appropriate advertisers to deliver advertisement, and advertisers are struggling to find suitable station when they want to promote their own products through the network. Based on this situation, there are emerging a group of team for designing and implementing advertising platform for advertisers and stationmasters to solve this kind of problem both at home and abroad. The adsense advertising platform of Sohu in this paper is one of those.The main work of this paper is as follows:firstly, explained the research meaning and background of the adsense advertising platform of Sohu and the research and development status of advertising and advertising platform at home and abroad; secondly, researched the techniques those related to this system, then designed the overall frame structure and every function module; Thirdly, we used the technology of Java, SSM, Memcached, Redis, Mina to implement this system; finally, we test the function of each module of the system through the black box testing method. The system is mainly divided into six parts:the cache module, the communication module, the background management of adsense advertising module, the background management of the system module, the recommendation service of advertisement module, the advertising machine module. The cache module is used for caching the advertisement information to make the client responsing quickly, improving the user experience and reducing the pressure of the database; The Mina module is used for the fast communication between the advertising machine sever, the billing server and the recommendation server; the background management of adsense advertising module is used for advertisers to achieve the management of advertisement,task,account, qualification,financial,their adver data monitoring; the background management of the system module is used for the platform administrator to achieve the management of station, advertisers and advertisement; the recommendation service of advertisement module is used for providing useful advertisement to users; the advertising machine module is used for controlling the whole process of advertising and achieving a simple anti cheating function of advertising.The system has high performance and a rapid response; it is highly available that the services will not paralysis only because one of the machine downtime; it has good flexibility that we can deal with the growing traffic only by adding the machine;it has good expansibility that we can add new basic functions without changing the old code; fially,it has high safety that we will won’t let criminals get sensitive information.