| Micro-blog as an emerging network social media of Web2.0, in recent years has been rapid development, more and more users use micro-blog, makes micro-blog information explosive growth.These massive users’data contain enormous commercial value, more and more enterprises have tried using micro-blog for the promotion of products,making micro-blog advertising value has become increasingly prominent. However, how to advertising as an effective information to the users, not harassment, has been the hot research focus. Therefore, in order to advertising effectively,this paper designs and implements a micro-blog advertising platform, the main contents are as follows:(1) The design and analysis of system requirements:through the analysis of the demand of the system, the design of the system function modules and database. The whole system is divided into four functional modules:the user module, the module of interest, advertising module, micro-blog module.(2)The key technology of the system:because micro-blog has characteristics of Word diversity, this paper proposes a method on word similarity computation which is based on the word vector get from micro-blog corpus using Word2vec.In order to accurately the ads to the user who is interested in.This paper uses the LDA model, obtained the subject words and proportion of the users’micro-blog to behalf of the users’ interests and the degree of interests. In order to solve the new, the old advertising and active users and non active users (The people who often browse micro-blog, but they occasionally release micro-blog)advertising problems, we design the advertising algorithms based on users’interests to achieve effectively advertising.(3) The system uses the B/S mode、MVC design pattern、Strusts2.1 framework for the development of micro-blog advertising foundation platform.The system realized the advertisers, administrators, ordinary users of their respective functions and advertising Accurately. |
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